How to assess your website

If you’re not sure how your website is performing, there are plenty of free online tools available that will rate your website, and help you determine whether your website needs updating.

You should assess your website for the most critical factors, which are:

  • page load time
  • SEO (search engine optimisation)
  • mobile-friendliness
  • accessibility

Very few websites will score top marks for everything, but consistently low scores (or high numbers of issues) would suggest that your website needs updating.

Page load time

Why it’s important

Your website should ideally load in less than two seconds. This is important for three reasons:

  1. Abandonment research has shown that 47% of customers expect a website to load in two seconds at the very most. 40% will abandon it altogether if it takes longer than three.
  2. SEO site speed is a significant factor in Google’s algorithm, so a slow site can impact your placing in the search results.
  3. Customer satisfaction better site performance = enhanced satisfaction = increase in customer base and brand strength

You should be concerned if your website is taking significantly longer than three seconds to load.

(source: thedrum.com)

Resources

These websites will each run a comprehensive test using your URL and most relevant test location. The results will tell you how quickly/slowly your site loads, and what actions can be taken to improve the scores.

https://www.webpagetest.org

https://tools.pingdom.com

SEO

Why it’s important

If you don’t optimise your site for search engines, then the chances are that your website won’t rank very highly in search engine results, and so potential customers won’t find you.

Resources

Seobility will score how your site is set up for SEO, and highlight and issues which need to be addressed.

Mobile-friendliness

Why it’s important

In the UK, desktop computers account for 47% of all website traffic, with mobile accounting for 43% and tablet 10%. If your website isn’t mobile-friendly, then it’s definitely time to update your website.

(source: statcounter.com, September 2019)

Resources

Google has a Mobile-Friendly Test tool which will assess how responsive your website is.

Accessibility (aka A11Y)

Why it’s important

In the UK alone, around 14 million people have some kind of disability, and many will use aids to help them surf the web. Common practices include:

  • using a keyboard instead of a mouse
  • changing browser settings to make content easier to read
  • using a screen reader to read web content out loud
  • using a screen magnifier to enlarge part/all of the screen
  • using voice commands to navigate a website

It’s therefore important that your website is designed to be accessible to these people.

It’s also worth noting that accessibility is a factor in Google’s algorithm, so if your site isn’t accessible then you could well end up with your site being penalised in search rankings.

(sources: gov.uk,

Resources

Wave is a browser-based tool that will scan your site, and notify you of any accessibility issues.

How did you do?

If your website fared well in all of these tests, then congratulations!

If, however, your website didn’t score so well, then why not give me a call to discuss building a website that you can be proud of?

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