Chelmsford Web design
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Affordable web design in Chelmsford
First impressions last. Your website’s your shop window on the web, so it’s super important that this reflects your business the right way. Investing money in a website is going to be a complete waste of time and money if it’s poorly designed and difficult to navigate, so you need to think of your website as the central plank of your business strategy.
I’ll partner with you to understand your business goals, and analyse your existing website (if you have one) before researching the websites of your competitors to identify what works and what doesn’t.
Your bespoke website will be built using WordPress. That’s the software which used to power over 40% of websites on the internet. If you’d like to learn more about WordPress, you can read my article about the 5 reasons why I use WordPress.
The ‘look and feel’ of your website will complement your company’s branding, using your logo and corporate colour scheme, and I don’t use pre-designed templates like so many other web designers do.
To make it easy for your prospects to get in touch with you, a contact form will be included. Where required, an interactive Google map can also be shown so that your new customers can easily find you.
Getting around your website will be intuitive for your visitors. This is important because studies show that if they can quickly find the content they’re after, your visitors will stay on your site for longer, thereby increasing the likelihood of conversion.
With more people accessing the internet from mobile devices than desktop computers, it’s critical that your website works perfectly on smartphones and tablets. In addition, Google now operates on a ‘mobile-first’ basis, and websites that aren’t properly optimised for mobile will be penalised in the search engine rankings.
I’ll ensure that your site works perfectly on tablet and smartphone as well as desktop, so that visitors to your site are able to navigate your site equally well whatever the device they’re using.
Good security is critical to keep your website up and running, safe from hackers.
When designing your site, I’ll employ various different techniques to make it as difficult as possible for anyone to hack into your site.
A free SSL security certificate comes as standard. This forces the padlock icon to be displayed in the browser’s address bar, telling your visitors that their connection to your site is encrypted.
Search Engine Optimisation – abbreviated to SEO – is the practice of increasing the quantity and quality of traffic to your site through organic search engine results, as opposed to using pay-per-click advertising.
There are many aspects to SEO, some of which relate to the way the website is designed. For instance, search engines such as Google and Bing need to be able to crawl and index your website without any errors.
I’ll run an audit of your website before it goes live to make sure that the technical structure is SEO friendly, optimised for Google and other search engines.
Web design FAQs
Check out the answers to some of the most common questions I get asked about designing websites.