Chelmsford Web design

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Affordable web design in Chelmsford

First impressions are important. Your website’s your shop window on the internet, so it’s vital that this represents your Chelmsford business the right way. A poorly designed website, that’s hard to navigate is going to be a complete waste of time and money, so you definitely need to think of your website as a being key investment in your business.

I’ll work with you to understand your goals for your Chelmsford, and analyse your existing website (if you have one) before researching other websites in your industry or niche to identify what works and what doesn’t.

Bespoke design

The website for your Chelmsford business will be custom-built using WordPress, the software used to power over 40% of websites on the internet. If you’d like to find out more about WordPress, I’ve written an article about the 5 reasons why I use WordPress.

The theme of your site will be designed to complement your company’s branding, incorporating your logo and colour scheme. I’ll tailor your site to the specific needs of your business, and won’t simply reconfigure pre-designed templates which is what many web designers out there do.

A Google map can be displayed to help your customers locate you, and a contact form will also be included to make it simple for your prospects to get in touch.

Website navigation

Navigating your site will be made easy for your visitors. If they’re able to quickly find the content they’re after, they’ll stay on your website for longer, increasing the likelihood of conversion.

Mobile friendly

As most people now access the web from mobile devices rather than desktop computers, Google indexes and ranks sites on a ‘mobile-first’ basis. This means that those websites which aren’t optimised for mobile will get penalised, resulting in lower rankings in the search engine results.

I’ll make sure your website works perfectly well on mobile and tablet as well as desktop, enabling your visitors to navigate your site easily whichever device they’re using.

Website security

Your site will be designed with security in mind. Various techniques will be deployed to make it extremely difficult for anyone to hack your website.

A free SSL certificate is included as standard, telling people that their connection to your website is secure by displaying the padlock icon in their browser’s address bar.

SEO friendly

SEO – or Search Engine Optimisation – focuses on increasing the quantity and quality of traffic to your site through organic search engine results, as opposed to using pay-per-click advertising.

There are several SEO techniques that can be used, and many of these relate to the way the site is designed. As an example, search engines such as Google need to be able to crawl and index your site without any issues or errors.

I’ll ensure that your website design is SEO friendly, and fully optimised for Google and all the other search engines.

Web design FAQs

Please read the answers to some of the more common questions I get asked about designing small business websites.